![]() ![]() Tip 1 | Why Digital Marketing Works For Small Businesses Here, we will break down a few of the reasons why digital marketing is so beneficial for small businesses and provide some tips to help you get started. ![]() The right can help your small business gain a competitive edge, even over larger competitors. Managing the day-to-day operations of your business can be incredibly time-consuming, leaving small business owners with little to no time to focus on their marketing.įortunately, digital marketing has become increasingly accessible for businesses of all sizes and is a highly effective way to reach new customers and grow your business. You should aspire to have your brand be as powerful and impactful as the big brands, but you should also be mindful that you’re solving the problems for your target audiences within your specific niche.Owning and operating a small business comes with some big challenges. You’ll create more momentum and traction in doing so.įor more free branding insights, subscribe to our weekly newsletter. When you find your niche, go deep within that niche. Realistically, is your product or service solving the problem for “everyone” - or are they solving the problem for a very specific niche? That niche may be a broad niche or a micro niche. One way to think about it is by looking at your products or services. If you’re targeting “everyone”, then you don’t have a target audience. “Everything from A to Z, with a smile.”īut if a smaller or more specific focus, trying to emulate the Amazon brand, by going wide, wouldn’t work for you at all. ![]() They sell everything and their brand communicates that wonderfully, i.e. DeepĪ company such as Amazon has competitive advantages that you might not. Your clients or customers may want to work with a small company that is fresh, innovative and new - or they may even prefer companies that are small, nimble and flexible. Company size may not be the most important factor in a customer’s purchasing decision. More importantly, for a small business branding, you may not want to be positioned as the largest company. After all, they’re large, established, and they know it.Ī brand like Ferrari is creating a prestigious perception through their branding, and they can leverage this because they have a rich racing history and beautiful cars.Īs a small business, can you say you have the same history? If you can, go for it, but if not, it’s important to be true to yourself. The big brands play to their advantages with their branding. You brand may need to have a look and feel that’s warm, anti tech-y, and conservative. If your brand looks and feels as of Apple’s but you are in a different line of business it’ll do more harm than good, even if it’s equally beautiful. However, it may not be the right look and feel for your brand. It looks high-tech, futuristic, and expensive. Their logo is often displayed as a singular color against a background that creates a sharp contrast. Many clients come to us wanting to have the same branding as Apple because their branding is simple, clean, and uses an iconic apple symbol. Your brand needs to communicate a look and feel that creates your desired perception. Look and Feelīranding is a desired perception. In fact, you may likely do the opposite of what the big brands are up to. ![]() They are wonderfully crafted and can be used as inspiration however, it should never serve as your singular guide to branding your small business. They are sold on the revolutionary perceptions these brands set to make and want that for their businesses. When most people think of big brands, they think of Apple, Coca-Cola, Mercedes-Benz and how good they look. Small business branding has a different approach than big brands do. ![]()
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